Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Color is one of those things we often take for granted, yet it has an incredible power to shape how we experience the world—especially in design. Whether you’re creating a sleek website, a bold social ...

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s ...

Color Theory is a fundamental area of study that explores how colors interact with each other and the effects they have on the viewer. It is essential for artists, designers, and anyone involved in ...

In the vibrant world of branding and marketing, colors play a crucial role in shaping perceptions and evoking emotions. Your brand's color palette is more than just a visual element; it's a powerful ...

Vibrant Colored Color Wheel, Color Scheme on Pink Peach Colored Background. Michelle Lewis discusses how color psychology can play an important role in the design of health care spaces and physician ...

Kimberly Dawn Neumann is a multi-published NYC-based writer whose work has appeared in myriad publications ranging from Forbes to Real Simple to Cosmopolitan. She’s written hundreds of articles as ...

From the astounding shift to Technicolor in “The Wizard of Oz” to the blockbuster teal-and-orange color scheme made famous by “Transformers,” color grading is used to improve the visual aesthetic of ...

Color is an important stimulus for the brain because 80 percent of our sensory impressions come from our visual system. Some research suggests that the pituitary gland, which is responsible for body ...