The cost of acquiring new customers is 5-7X higher than retaining one, particularly in a tight economy. That is why Superlogic is announcing an exclusive opportunity for all American Express merchants ...

Loyalty programs remain a powerful tool for businesses. According to last year’s Statista survey, a third of marketers believe their company earns five to seven times more from these programs than it ...

Nearly every grocery store attempts to lure customers in with their loyalty programs, boasting special deals and price savings, but which ones should you truly trust? Inflation stood at 3.4 percent ...