Signs point to a rocky economy in 2024 with a predicted dip in the U.S. GDP. This means corporate leaders will need to think outside of the box if they want to achieve short- and long-term ROI.

As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential.

The what and why behind aligning your product with growth goals How to align your product with your growth goals Growth is the ultimate goal for any company. Whether it’s increasing revenue, expanding ...

IT departments are often perceived to be ineffectual, slow to respond to business needs and even an encumbrance to corporate progress. Many CIOs believe that their IT departments are aligned with the ...

Is your organization really growing? If the answer is yes, are you 100% sure? Growth can be defined in many ways, but I believe many of us often mistake expansion for real progress. No doubt, when ...

With the average tenure of chief marketing officers (CMOs) decreasing to 37 months and with CMO roles even being eliminated altogether, it is a trying time to be a senior-level marketer. Paramount to ...

Tech Leaders: 5 Steps to Ensure Superior Alignment With Your Business and IT Strategies Your email has been sent Businesses are facing high competition and ever-changing market dynamics such as ...

In the past several years, there has been a growing interest in forging greater alignment between IT departments and the larger corporations in which IT exists. Some authors have attributed this to ...

Hospitals and health systems' relationships with physicians remain a pivotal factor driving efficient and economically sustainable patient care as healthcare evolves through technological advances, ...

Ever feel like your mind is a chaotic whirlwind of thoughts, pulling you in a million different directions at once? Mastering structured goal-setting and flow state optimization is crucial for ...

Having true organizational alignment in marketing is extremely rare – yet, not having it leads to a plethora of problems…top-to-bottom. As the CEO of Opal – a marketing platform trusted by Target, ...