One key ingredient to ensuring that a company can earn excess returns over time: a durable competitive advantage. If a company has a successful product or service, it won’t be long before rivals try ...

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. The focus is now shifting to AI and competitive advantage, as ...

Make your content unmistakably your own—even if AI is part of your process. In this closing keynote, Robert Rose explores how B2B marketing writers like you can use AI as an effective writing partner ...