You can have an outstanding storefront, noteworthy customer service and a product or service that is in demand, but if people cannot locate your business, you will not sell a thing. One way that ...

Dynamically visualize your data.

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

In this post, we will show you how to create a Mind Map in Excel. A Mind Map is a diagram that represents information in a non-linear hierarchy. It typically starts with a topic at the center, and ...