Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Imagine you’re training to be a chef. You learn cooking techniques and develop intuitions about flavor pairings, and, after a ...

Duke’s research community is multidimensional, involving more than 10,000 faculty, trainees and staff across the institution who are “poised to enter the university’s second century, seeking to make a ...

When assessing a potential employer, it's important to conduct a review of publicly available information. The decision to leave a job is often triggered by challenges that can make your current work ...