How Meta Got 500 Million Threads Users Without Building An Audience

Threads hit 500M users by tapping Instagram’s built-in audience, showing Meta’s true asset is its distribution pipeline, not apps.

Meta’s Threads Hits 500 Million Users, Adds New Personalization Tools

Threads has passed 500 million monthly active users as Meta expands Communities and rolls out Your Algo feed controls in the ...
Engadget

Meta is giving Threads on web a redesign that finally adds direct messages

Meta is starting to test a long-overdue facelift for Threads on web. The company's head of Threads Connor Hayes showed off a new look for the web version of Threads that finally adds direct messaging ...