Adding a timeline to a project tracking spreadsheet gives you a visual overview of your project’s major stages, including how ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Organizations have a wealth of unstructured data that most AI models can’t yet read. Preparing and contextualizing this data ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...