The hottest trend of the past year exposes some of those who practice it to a real, existential danger. A physician explains ...

It’s called an ice bath, and it’s not for the weak, faint of heart or people who don’t like the cold. Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives ...

As swimmers, a lot of pain is endured on the path to success, both physical and mental. And yet, perhaps the most excruciating part of the swimming world is a method used for recovery. Ice baths, also ...

Ice baths are fast-evolving into a multi-million dollar global industry as a result of growing demand Read more at The ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

In the age of the Internet, it seems like every day a new health trend emerges, often forcing me to reassess my lifestyle choices, from diet to fitness. Enter the latest trend, and it’s now ...

For recovery after intense training and to promote health–ice baths have been trending for years. But do all people benefit from “cold therapy”? Studies and experts increasingly suggest that women ...