Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. This article is more than 7 years old. Every entrepreneur ...

Did you know it takes only three to five seconds for someone to form a first impression? And while you might wish that opinion were based on your intelligence or experience, most studies show that ...

Human beings are built to size each other up quickly. These first impressions are influenced by a number of factors, such as facial shape, vocal inflection, attractiveness, and general emotional state ...

It turns out the old adage, “You never get a second chance to make a great first impression,” may not be true after all. There’s a great deal of pressure around making a positive first impression–and ...

Business owners often spend a great deal of time and resources on keeping their existing clients, by cultivating good relationships and maintaining a high standard of customer service. Consistently ...

Everyone can make snap judgments, especially when meeting someone new. In less than one-tenth of a second of seeing someone for the first time, our brain processes information about the person’s ...

Be ready to think fast. What someone thinks of you is often set within the first seven seconds of meeting them. We can’t control whether or not other people like us, no matter how kind and considerate ...

Global influencer marketing platform, One Impression on Wednesday said it raised a whopping $10 million in Series A funding led by South Korean gaming major KRAFTON, Inc. One Impression plans to use ...

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...

Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a proponent of leveraging ...