Add Yahoo as a preferred source to see more of our stories on Google. Scroll through social media, and you'll see influencers throwing products at you left and right. There's TikTok’s newest “It Girl” ...

When you run a small business, you must demonstrate your abilities as a leader. Being a leader involves influencing people, including employees, partners and associates. You have to constantly ...

The internet is a bit like physics: for every trend, there’s an opposing backlash. Influencers, for example, are increasingly balanced out by a de-influencing trend. What is de-influencing? It’s not ...

The Rare Beauty Blush. A Stanley Travel Tumbler. Olaplex shampoo. The Diesel Belt Skirt. Dior Lip Oil. L’Oreal Telescopic Lift Mascara. Any of the Skims Sets. While this might seem like a nonsensical ...

For the past few years, influencer marketing has dramatically shifted how brands connect with consumers. With just one video or post, popular content creators can turn anything from a beauty product ...

For the last few years in my Nieman Lab predictions, I’ve discussed the convergence of journalists and influencers. But if influencers are becoming journalists and journalists are becoming influencers ...

Scroll through social media, and you'll see influencers throwing products at you left and right. There's TikTok’s newest “It Girl” Alix Earle posting her "Get Ready With Me" videos. And major beauty ...