Our firsthand experience working with big consumer packaged goods (CPG) companies confirms that a passionate entrepreneurial spirit often exists wherever business exists, no matter the company size.

Founder and CEO of Africent Group, a consultancy service company with interest in oil and gas, technology services, and agribusiness. The world is going through a lot right now, and with some ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Business model innovation can give a lasting competitive advantage to companies, and it is a need of the hour. Nowadays, businesses do not just have to have product and process innovation, but they ...

While there are many forms of innovation that a company can develop - such as product, process, network and customer experience innovation – business model innovation is one of the most powerful ...

Frugal innovation represents a paradigm shift towards developing cost‐effective products and services by optimising resource use without sacrificing functionality. This approach is increasingly ...

When innovation becomes an economic sector, it shields young people from risk, empowers businesses, and builds a sustainable knowledge infrastructure. Vietnam continues to face a persistent paradox: ...

As artificial intelligence continues to integrate into various aspects of our lives, the next frontier in AI technology is quickly ...