Instagram has rolled out Your Algorithm, a new feature that lets users control the kind of content they see on Reels by ...

Your Algorithm is a new Instagram feature that lets users tweak the algorithm shaping their feed — here's how to use & share ...

Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete with the popularity of ...

Instagram announced today that it’s introducing updates to its Reels templates to make it even easier for users to create engaging short-form videos, as the social media giant continues to compete ...

Instagram has unspooled Reels — and the newly launched short-form video feature looks quite a lot like TikTok. With Reels, Instagram app users can record, edit, share and discover videos of up to 15 ...

In almost every functional way, Reels is TikTok, but built into Instagram. If Facebook were to buy TikTok from its parent company ByteDance, and integrate it into Instagram as is, it would be this ...

At the core of this update is a selection process driven by Meta's artificial intelligence. The algorithm analyzes a user's recent activity to suggest topics that may pique their interest. Users can ...

Instagram appears to be quietly testing locked reels that viewers would have to unlock with a code and a provided hint. The feature is a simple way to increase engagement with the creator’s content, ...

Michelle Ehrhardt is Lifehacker's Associate Tech Editor. She has a bachelor's degree in history from Earlham College, where she also double majored in theatre. She also holds an MFA in game design ...

Instagram is testing a feature that locks Reels behind a secret code and a provided hint, according to a report by TechCrunch. This looks like a novel way for creators to interact with fans, as they ...

That solitary click on add to cart after watching an Insta reel isn’t a coincidence; it’s by design. Instagram’s short-form video machine has turned entertainment into a shopping mall, and youngsters ...

Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.