LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...