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Lego Unveils Smart Play

Lego brings new kid to the block with SMART brick. Here's what it is

Get ready for the new evolution with new SMART Play bricks, tags, and mini figures that will bring "Lego creations to life like never before," the company announced Jan. 5.

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Lego unveils new SMART Brick at CES 2026. Where to purchase in Kentucky

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LEGO unveils smart bricks that respond with sounds as you build

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We got up close with LEGO’s new Smart Brick. Here’s how you can soon play Star Wars scenarios

LEGO’s new smart brick has created one of the biggest buzzes at the CES 2026 technology conference in Las Vegas, which comes at a moment when excessive screen time for children is under fire, and phys...

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Lego brings the brick to life

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Lego Smart Bricks Light Up With Jedi Magic In Coming Star Wars Set – and I'm Obsessed

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New Transformers Soundwave LEGO Set Revealed with Sound Effects

LEGO is back with a brand new set for Transformers fans as they officially unveil the 2025 Icons Transformers Soundwave! This premium build brings the classic Decepticon to life like never before and comes in at 1,505 pieces. Standing at 13 inches tall ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

Lego Smart Play: Star Wars sets with light and sound

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.