Lego Introduces Smart Play
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The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to player movements and builds. Julia Goldin, LEGO's chief product and marketing officer, emphasized that this innovation marks a significant evolution in LEGO's history.
The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself. It’s joined by an accelerometer and a copper coil, and Lego has created its own Play Engine and Neighbor Position Measurement (NPM) system.
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