Which magnetic building block sets are best? Magnetic building block sets accomplish something that very few toys marketed as ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego's smart bricks are part of a new Smart Play system, designed to enhance the traditional building experience. Each 2x4-stud brick contains an application-specific integrated circuit (ASIC) chip, ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

Entrepreneurs and families are turning religious architecture into hands-on learning—blending education, devotion and ...

Lego announced that it acquired the Pokemon license, which means we will see building block sets involving characters from the series. These will begin appearing in 2026. However, while it will be a ...