Lego designed its new interactive smart brick
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The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to player movements and builds. Julia Goldin, LEGO's chief product and marketing officer, emphasized that this innovation marks a significant evolution in LEGO's history.
Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,
"Delight a Disney fan with the LEGO® Mini Disney Sleeping Beauty Castle (40720), an enchanting castle building toy for kids aged 12 and up. Inspired by the Sleeping Beauty Walkthrough attraction at Disneyland California, this mini Disney castle includes ...
If there’s one thing we know about LEGO, it’s that it’s an incredibly versatile medium. LEGOs can be used to build grand feats of architecture, scenes from our favorite movies, and they can even be used to create life-like renditions of our favorite ...
On May 1, LEGO will release a series of Muppet Minifigures depicting Jim Henson's most iconic creations: Kermit the Frog, Miss Piggy, Fozzie Bear, Rowlf the Dog, Gonzo the Great, Animal, Janice, Swedish Chef, Dr. Bunsen Honeydew, Beaker, Statler, and Waldorf.
LEGO bricks are far older than their epitomous Minifigure friends, and today, 40 years after the first Minifigure was born, we're having a peek at the first patent. The patent comes after the first Minifigure, but it shows a sort of figure that's already ...
There are few things in the galaxy far, far away as rewarding for a Rebel as seeing an Imperial Star Destroyer ruined. Now LEGO wants to let Star Wars fans experience the complete opposite with all the same joy. The company’s new buildable toy starship ...
When it comes to cars from movies and TV shows, LEGO has a relatively modest offering. But luckily, fans can take advantage of the brand's Ideas website to go out hunting for ideas of builds that will take them back to their childhoods. And one fantastic ...
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The LEGO Spider-Man 3 Set for January 2026 Punches Above Its Weight, and It's Worth More Than Its Asking Price
While a LEGO set based on the most hated Spider-Man film ever made may not sound appealing, it’s actually a huge steal.
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