Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet." ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to life.

The new Star Wars Smart Play sets are cool, but now I want to see what else Lego can do ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read ...

In this video I walk you through one of my all time favourite Lego sets, the 1967 Ford Mustang GT Fastback. I show how ...

A dedicated LEGO fan has built the fan-favorite Deku Tree from The Legend of Zelda, using a different set and no extra pieces ...