The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

The Lego System-in-Play framework, introduced in 1955, means that people can expand their Lego creations with modular pieces manufactured at any point in time. “This means that bricks bought years ago will fit perfectly with bricks bought in the future ...

LEGO has subtly rebranded itself over the past decade. It is not only for children; it is also for adult hobbyists who enjoy the intricacy of multi-thousand piece sets and have the disposable income to afford them, with many landing on our list of the best ...

Star Wars Celebration Japan 2025 kicks off today, April 18th, and a new LEGO set is part of a huge wave of new merch that will be available to fans in the U.S.. Specifically, the LEGO Star Wars K-2SO Security Droid (75434) set is launching based on the ...