Lego, the family-owned Danish toy firm, is building its case brick by brick to be considered the world’s leading entertainment and merchandising business – to the consternation of some L.A.-based ...

In this video, we explore how LEGO may change in 2026 based on current trends, market shifts, and fan expectations. From ...

On average, every person on Earth owns 94 LEGO bricks. But that’s not enough for the Danish toy manufacturer. LEGO is seeking to increase its popularity among kids of all ages – and it seems to be ...

Sure, having a global blockbuster film with your company’s name in the title is good for business. But the huge box office numbers racked up by The Lego Movie (US$469 million around the world) don’t ...

Lego is building on its strategy of getting “bricks in hand” by bringing its giant Lego Christmas tree to Melbourne as it shifts its focus to getting families to build together. This year, the toy ...