But now, some fans aren’t happy about the higher prices and the build differences between each company’s Pikachu sets. After teasing it in 2025, Lego has finally revealed its first upcoming Pokémon ...

LEGO is preparing to release its Pokemon sets this February, but some fans think one of the designs is worse than what Mega ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The newly-announced LEGO Pokémon sets have already fallen victim to eBay scalpers and resellers, with some listings of the ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

In a move that will surprise absolutely no one who has paid attention to Pokémon in the past five years, the very expensive Lego sets featuring Pikachu, Eevee, and the Kanto starters are selling out ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...