Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The Lego Star Wars Smart Play: Luke’s Red Five X-Wing comes with a price of $89.99 and has a release date of March 1.

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The LEGO Love Birds set features two colorful birds perched together in a flowering tree — a sweet display of love you’ll ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The partnership between Lego and Pokémon was first hinted at last March, and now, the initial offerings are available for pre-order, with shipping expected to begin on February 27. Three distinct kits ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

Lego, the iconic toy company know for its building blocks, is changing its formula for building plastic bricks to help the environment. Legos, the ubiquitous building blocks known to children around ...