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Lego’s Smart Bricks are here: Are we ready to change how we play?

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego responds to criticism of Smart Bricks: Staying true to our core promise

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Lego unveils new SMART Brick at CES 2026. Where to purchase in Kentucky

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

LEGO opens preorders for 3 new Star Wars Smart Brick sets, ahead of March launch date

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

“The idea of epic Star Wars battles came up quite quickly”: how Lego reinvented itself with a screen-free technology that plays back

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

CES 2026: Lego's Smart Brick adds sound and light to your builds—but it's not AI

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED lights that brings sets to lif.

LEGO Smart Bricks Are the Smallest Big Deal Right Now. Here’s Where to Buy Them

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

I tried out Lego’s Smart Bricks, and you can pre-order the first sets now

For now, the only Smart Play sets available are the Lego Star Wars sets, and you can’t buy a Smart Brick on its own – you’ll ...