Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Authentic leaders don’t just talk about values— they live them.

Everyone lives their life by some sort of internalized list of values or moral code, but many people don’t take the time to sort out what they really believe in. Because of this disparity, they often ...

After spending the last year researching and writing my new book, Outsmart Your Smartphone: Conscious Tech Habits for Finding Happiness, Balance, and Connection IRL, I've learned that we sometimes go ...