Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

What are “near me” searches and why do they matter? “Near me” searches are high-intent, proximity-driven queries that include language like “near me” or “nearby” to land local search results. For ...

AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining ...

Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they ...