A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

Forbes contributors publish independent expert analyses and insights. Neuroscientist and CFO/COO's career and leadership playbook If you have logged into any of the major social media platforms like ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

The Seattle Seahawks made a big change at quarterback this offseason, as they traded Geno Smith to the Las Vegas Raiders and replaced him by signing Sam Darnold to a three-year, $100.5 million ...