Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

The South Carolina-based retailer’s updated rewards platform includes increased fuel discounts and more personalized offers for customers.

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

In 2023, Delta Air Lines became the first major US carrier to offer free in-flight Wi-Fi in partnership with T-Mobile. In ...

Carnival’s loyalty program, officially called the VIFP Club (stands for Very Important Fun Person), is designed to reward the cruisers who have sailed with Carnival the most. Members get exclusive ...

“In a time where some loyalty programs are giving less, Ulta Beauty Rewards is proud to give the same amazing benefits our members love, in addition to an even better birthday experience,” said Kelly ...

From airline miles to tech gadgets, loyalty programs reward consumers for sticking to a brand. In programs that have fixed starting and ending dates, consumers earn rewards by making a certain number ...

From left, Carnival's chief operations officer Sarah Beth Reno, president Christine Duffy and brand ambassador John Heald on the Carnival Vista in July. Photo Credit: Teri West Carnival Cruise Line ...

With 9 million members, Air Canada’s Aeroplan program offers global travel rewards, partner perks, and even ways to earn ...

Rebag has launched a tiered loyalty program. Here's how it works. Luxury e-commerce resale platform Rebag is launching a loyalty program that’s unique for the channel with perks and tiers similar to ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...