If you want to stay visible, there’s one thing you need to do: Make it easy. The easier it is to create, launch and measure ...

In marketing, it's a fair bet that advertising will follow anywhere people congregate. It doesn't matter what medium, demographic, or message you're talking about. If a large group is centered on one ...

Ads are everywhere these days. And not all from the bunch are necessarily great. From unskippable ads on YouTube to, well, a ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

AI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision ...

DoubleVerify has become the leading software platform for digital media measurement and analytics, thanks in large part to recent partnerships with the pre-eminent social media platforms and streaming ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.