Whether for eco-friendly reasons, cost, or pure comfort and style, many parents are opting to use cloth diapers these days. Once upon a time this meant swaddling a rectangular piece of white cotton ...

After a successful feeding, it’s time to burp your baby. As you help your little one release gas — from one end or another — a burp cloth helps catch spit-up so it doesn’t make a mess on your shoulder ...

Burp cloths are small and made from soft fabric that’s gentle enough for an infant’s sensitive skin. They’re usually used to protect your clothes from potential spit-up, which can cut down on laundry.

SALES STRATEGY Paid social media, Google Ads and SEO, plus a road show to U.S. baby stores to teach parents about cloth diapers. "We know how valuable face time is," Turrigiano said. GROWTH RATE ...