Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

A few weeks ago I wrote of the tale of How Inbound Marketing Killed Cold Calling. This go round it's all about the outbound side of the aisle. For decades, outbound marketing has been a way to spread ...

Opinions expressed by Entrepreneur contributors are their own. There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I ...