The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

It’s proven that companies that use a cross-channel marketing strategy are able to retain twice the number of customers and increase sales by nearly 300% compared to businesses that use single-channel ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Opinions expressed by Entrepreneur contributors are their own. Embarking on a marketing campaign without a solid strategy is like trying to find a destination without directions or a map to guide you.

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announced the expansion of its integrated marketing capabilities through advanced AI automation and omni channel ...