Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

If I had to describe European tech growth over the last few years with one word, it would be ‘disruptive’. While it may seem cliché, I’ve chosen this word for many reasons. Through a positive lens, ...

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

From websites to marketing strategies, magazines to media relations, and everything in between, University Marketing and Communications (UMC) exists to help tell the story of Case Western Reserve ...