Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

In the healthcare industry, patient experience should be a key responsibility of the marketing and communications function. This may be surprising to hear because patient experience is typically ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized ...