All the noise surrounding native advertising complicates a very simple concept. Have no fear, publishers and brand marketers, native advertising is easy to understand -- and execute at scale -- with ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Have you ever read a fascinating article and then suddenly realize that this is not just an article, but an advertising message? If you have, then you likely came across native ads. Today, we invite ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Between tight ad space, unreadable algorithms and random account bans, it’s getting tough for businesses that rely on Facebook advertising in 2022. All these issues are making it harder for businesses ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. In the new age of content, jargon is plentiful. Programmatic, big data, omnichannel, ...

One of the most vexing questions to people trying to make sense of native advertising which is also referred to as branded content, brand journalism and sponsored content, is that the terms are used ...

In the last 2 years, and accelerated by COVID, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, ...