“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

Nielsen Holdings took a step Tuesday toward better TV audience measurement in the digital age. Nielsen said its digital measurement in the TV ratings received accreditation by the Media Rating Council ...

NEW YORK—Nielsen has announced that it will enhance its National television measurement in ways that will provide more granular data and allow audience estimates to be based on individual ads rather ...

Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in ...

Talk to anyone in the TV business these days and they’ll tell you that the shift to streaming is all but inevitable and with the launch of so many new services this year, the boom in streaming-only ...

NEW YORK--Two months before the crucial upfront market, NBCUniversal has created a new metric that unifies linear and digital viewing of an advertising campaign. NBCU calls its new metric CFlight and ...

David Dembowski: Sustaining fan engagement and monetizing live sports requires a blended strategy pairing linear’s scale with ...