Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Yes, we want to show return on investment (ROI), but most of us would rather measure impact quarterly or annually, not weekly ...

Marketing is one of the most emotionally charged line items in an independent retailer’s budget. In this article, we discuss ...

Participants in this HIMSS26 session will have the opportunity to apply what's learned to their organizations and leave with ...

“At the end of the day, it’s all about the bottom line.” Sound familiar? Though trite, this expression underscores one of the factors essential to e-business or, for that matter, any kind of business.

Marketing is essential for promoting and expanding all businesses, including agencies. While these firms execute plenty of marketing campaigns and measure ROI for their clients, it can be tricky to ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

Lenders need to assess financial and non-financial aspects of technology success Especially in today’s market environment, the return on investment on mortgage technology investments is one of the ...

A well-planned training program, he says, should be designed to close the skills gap — and an ROI study is the only way to measure that. To be certain that the training — and not random, external ...

Healthcare financial leaders were asked if and when they calculate return on investment (ROI) on revenue cycle management (RCM) automation. While the use of automation in RCM continues to grow, how ...

Allina Health has determined that use of AI scribes reduces clinician burnout and helps clinicians maintain their full-time equivalent performance, which is generating an ROI that pays for the cost of ...