Opinion polarization is often considered as the primary driver of social friction, leading to exhaustive efforts to force a consensus. However, new research suggests a more pragmatic goal: reducing ...

To increase conversions on your e-commerce site, you must consider the user experience. Driving website visitors to the checkout page is challenging enough, but additional complications can cause ...

I spoke with Bob Sutton about his new book, The Friction Project. Sutton is an organizational psychologist and best-selling author who studies leadership, innovation, organizational change, and ...

What do you do when you feel like your entire life is friction? When everything is hard, heavy, and uphill? It would not help us to pretend that optimizing our morning routines will fix the world's ...