The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

Google Analytics for Firebase is a performance tracking tool for mobile applications. It offers mobile-centric metrics, such as crash reports, in real time. Tools like Google Analytics have ...

Appboy, the mobile marketing automation vendor, is launching several new products today to help marketers develop and deepen relationships with mobile customers. By doubling down on predictive ...

“Most app analytics tools today require an SDK integration, requiring time and resources to get a high-level perspective of how your app or apps are performing,” said Nick McIntosh, General Manager ...

Google Analytics for mobile is essentially a monopoly, with almost 95 percent market share on Android. But the highest-rated apps use analytics packages like Mixpanel, Kochava, and Tune’s ...

US firm Flurry has announced some new tools for its mobile application analytics technology: User Flow Tracking and Dynamic Parameters. The first is equivalent to click-streams on the web, says Flurry ...

Veteran-founded startup AppLink.io recently launched their Mobile App Analytics platform for developers and marketers. The platform is aimed towards helping companies get more value from their app ...

ServiceNow Inc. today announced that it has acquired Appsee Ltd., an analytics startup focused on helping developers understand how users interact with their mobile apps. The financial terms of the ...

How to use analytics to ensure your software launch is a success Your email has been sent Analytics is one of the most overlooked aspects of a software launch. Follow this guide for your next app ...

Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the ...