The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 ...

In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the gap has grown over the past two years. “Modelo, and to a certain extent ...

Modelo launched a campaign on Sept. 16 to honor its 100th anniversary, according to information shared with Marketing Dive. The brand is operated by Constellation Brands in the U.S. and Anheuser-Busch ...

Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...

To learn more about our editorial approach, explore The Direct Message methodology. Modelo didn’t just dethrone Bud Light—it cracked a cultural code. In 2023, Modelo Especial became the top-selling ...

Boycotters of Bud Light have been mocked for celebrating the beer brand being overtaken by Mexican rival Modelo as both are owned globally by the same company. Bud Light has faced a backlash and ...

Modelo Seller Constellation Brands Lowers Sales Forecast as US Consumers Buy Less Beer Constellation Brands, which owns the Modelo and Corona beers in the U.S., lowered its full-year sales and profit ...

After reigning more than two decades as the top-selling beer in the U.S. on an annual basis, Bud Light has officially been knocked off its pedestal. Modelo Especial surpassed the beleaguered ...

In April 2024, Salvador Gutierrez got a big surprise. The Oxnard, California-based food vendor, who made his living selling sweet drinks called Agua Frescas, received a new customized street cart and ...

Person pouring beer from tap into glass - M-Production/Shutterstock An effort two decades in the making has finally come to fruition for Anheuser-Busch. Despite being ...

Constellation Brands, the US owner of Modelo Especial and Corona, bet big on Latino customers for growth. But that strategy is unraveling under the Trump administration’s mass deportation push. Many ...