On Instagram, a teenager posts a video of a group of friends doing different types of vaping tricks. One girl blows out the smoke, and it forms an O-shape and little clouds. Music is playing in the ...

“If Instagram doesn’t allow people to promote vape, there will be a lot of people losing their jobs, including me,” an influencer who goes by Valerie Wee tells me over email. Her account is filled ...

Despite efforts from health officials to raise awareness of the potential harms of vaping among young people, social media users are being exposed to a growing amount of pro e-cigarette content.

That’s a phrase we are all relatively tired of hearing by now. You may have heard someone yell something similar through a cloud of thick vapor outside a party, or seen a very pissed off blonde ...

“It’s pretty trendy right now. The flavors are crazy.” “I started with mango because it seemed pretty good.” “Kids do it in the bathroom, in between classes, and at lunch. Pretty much all time.” These ...

Positive portrayals of e-cigarettes and vaping are freely available without any age restrictions on TikTok—the video sharing platform—and have been viewed many times, finds research published online ...