Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later regret, and how neurophysiological ...

Academic and industry research into consumer credit behaviour has accelerated dramatically in recent years, driven by ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Big corporations spend millions of dollars each year on advertising and marketing, seeking to develop promotions that create a buyers' frenzy for products or services. In general, there is a positive ...

Extrinsic motivation uses rewards or incentives — like praise, fame, or money —as motivation for specific activities. It is based on external factors and may be less effective long-term than intrinsic ...

Intrinsic motivation is when you are motivated by personal satisfaction or enjoyment instead of external factors like reward or punishment. There are ways to make tasks more intrinsically motivating.