I have been out of school for quite a while now, but the word “group project” still haunts me. There’s truly nothing worse than getting stuck doing all the work while everyone else coasts to get the ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

However, multi-touch attribution is a wide-ranging subject that includes many models, integrations, and strategies. Grasping the full scope of this topic is quite a challenge. This is why we’ve ...

PORTLAND, OR / ACCESSWIRE / June 30, 2020 / LeadsRx today announces the first-ever multi-touch, cross-channel attribution solution that incorporates real-time podcast advertising data alongside other ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...