Business-to-business companies use a strategic narrative marketing approach because they want to lead markets, stand apart and say something compelling. Further, it is a proven method for defining an ...

Cornell University researchers discovered that narrative-only feedback is considered the fairest by employees and gives a ...

Compelling brand narratives inform, educate, and influence. And in a world where products and services may often seem indistinguishable, powerful narratives can be game changers. When we speak about a ...

Master narrative intelligence to avoid five storytelling blind spots that prevent leaders from achieving strategic influence through executive communication.