As the use of generative AI becomes more common in media operations and production, Netflix has laid out detailed guidelines for their use and provided guidance on the kinds of approvals that may be ...

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature at its tech and product event on Wednesday. This new search experience will ...

Netflix is using generative AI in interesting ways, and it has changed how the company makes big visual effects. During its second-quarter earnings call, Co-CEO Ted Sarandos revealed that the ...

As the entertainment industry reckons with when and how to use generative AI in filmmaking, Netflix is leaning in. In its quarterly earnings report released on Tuesday afternoon, Netflix wrote in its ...

Netflix has unveiled its policy on generative AI in content production, laying out five key guidelines for creative partners to consider when incorporating the technology. While using the technology ...

Netflix says it has used visual effects created by generative artificial intelligence (AI) in one of its original TV shows for the first time. The streaming giant’s co-chief executive Ted Sarandos ...

Netflix has begun implementing generative artificial intelligence (GenAI) technologies to optimize its content recommendations, aiming to offer a more personalized, intuitive, and global experience to ...

Netflix is planning to leverage generative AI to help develop its games, with the initiative set to be led by Mike Verdu. “This transformational technology will accelerate the velocity of development ...

Netflix recently used generative AI in one of its productions for the first time. Co-CEO Ted Sarandos revealed that "The Eternaut" was the history-making show. Sarandos said the show used the ...