Netflix defines "low risk" and "high risk" AI use cases. - Oliver Berg/picture alliance via Getty Images Netflix has given its media-making partners more parameters for using generative AI as the ...

As the use of generative AI becomes more common in media operations and production, Netflix has laid out detailed guidelines for their use and provided guidance on the kinds of approvals that may be ...

The writing's been on the wall for a while. Unless you haven't seen a movie for the past decade or more, you know how important VFX has become to the creation of TV shows and movies. Those VFX come at ...

TL;DR: Netflix embraces generative AI as a valuable, transparent, and creative tool for content production. Its new guidelines help partners use AI for ideation, background elements, and visual ...

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Co-CEO Ted Sarandos revealed that "The Eternaut" was the history-making show. Sarandos said the show used the technology to show the collapse of a building. Netflix used generative AI to save money on ...

Last month, Netflix released what it confirmed to be the first use of generative AI footage in one of its shows, depicting a building collapsing in Argentinian series El Atonata. Now, the streamer has ...

Netflix is using generative AI in interesting ways, and it has changed how the company makes big visual effects. During its second-quarter earnings call, Co-CEO Ted Sarandos revealed that the ...

TL;DR: Netflix is expanding its gaming division by integrating generative AI to create innovative interactive experiences and games. The company is hiring a high-level Director of Gaming Gen AI to ...

As the entertainment industry reckons with when and how to use generative AI in filmmaking, Netflix is leaning in. In its quarterly earnings report released on Tuesday afternoon, Netflix wrote in its ...

Netflix has established guidance for using generative artificial intelligence in its content production. Per a blog post, the streamer has laid out five guiding principles, including: "If you can ...

Amazon has backed a new AI service that is being called the "Netflix of AI", and it's another depressing development in the use of generative AI in the entertainment industry. Amazon has invested an ...