Here’s the thing though, while many entrepreneurs are aware of the importance of email marketing, most email newsletters just plain suck. They’re boring, repetitive, over-promotional or all three.

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

You believe in your products and services and are certain that the information you’re about to send out via email is exactly what the recipients will want to hear The problem often isn’t that you’re ...

A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

Marketing and other industry pundits have been preaching that email is dead for ages. However, there is no method that better maintains customer engagement and brand loyalty than this so-called ...

For some, the world of email newsletter marketing is outdated. Many businesses are of this opinion because of the tremendous changes in social media marketing -- like the use of Instagram hashtags, ...

Opinions expressed by Entrepreneur contributors are their own. There’s a common adage you’ll hear marketers say: Spend as much time promoting your content as you do creating it. It applies to your ...

In this article, we will take a look at the 15 Mailchimp alternatives for email newsletters in 2024. If you want to skip our detailed analysis, you can go directly to the 5 Mailchimp Alternatives for ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

Newsletters have been a pertinent tool in email marketing allowing companies and brands to connect with their audience in a meaningful way. Email marketing is a vast arena with massive potential in ...