Mbappe looks unimpressed, shares shrugs and shakes of the head with a collection of other Nike-sponsored players including ...

Nike released a star-studded six-minute film ahead of the 2026 World Cup in North America, featuring some of the biggest ...

Nike will be a big part of the World Cup.

The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the ...

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full ...

It is 24 years since the South Americans last won this tournament but, under their Italian coach, they aspire to end that ...

The sportwear giants have made big swings for the tournament, but which is out in front in the battle to own the World Cup?

Kim Kardashian (left) in the Nike advert, along with Channing Tatum playing Erling Haaland (right) Nike With the eyes of the entire globe on the tournament, the World Cup is a landmark occasion for ...

Sports brands have always brought their own flavor to the FIFA World Cup. Over the years, the commercials created to promote ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

Cole Palmer starred prominently in Nike’s blockbuster World Cup advert despite not being selected for the tournament. The ...