The influence to conform to a set of normal standards of behaviour as exerted by a reference group on an individual. Normative social influence is a form of conformity. This frequently generates ...

Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January ...

Researchers show what happens in the human brain when we try to influence other people or when we ourselves are influenced by others. When people change their opinion after they have received ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

This is a preview. Log in through your library . Abstract Research has identified the lack of acceptance of a two-child-family norm as the biggest obstacle to achieving replacement-level fertility in ...

"Normative Power Europe" (NPE) is a concept developed by Ian Manners, a professor of Lund University in Sweden, in 2002 to describe a distinctive way the EU exercises influence in world politics.