Umbrella’s 3,000+ member agencies can now diversify their solution set and address the evolving marketing needs of local businesses with access to Empyr’s CPR™ (Cost Per Revenue) O2O platform.

With Labor Day weekend less than a week away and many schools across the country already open, it would be logical to assume the back-to-school sales season is nearly over. Research from the National ...

CPR allows national brands and SMBs to move beyond clicks and impressions when advertising online, and only pay for in-store sales attributed to their ads. Until now, brands with a physical location, ...

Economic uncertainty is having an impact on holiday retail spending forecasts. The NRF 2013 Holiday Consumer Spending Survey suggests that consumer outlays will rise by only 3.9 percent -- a 2% drop ...

Bengaluru, Karnataka, India: Affiliatics an O2O marketing platform, within three months of launch since March 2021, counts large eCommerce businesses like IRCTC, Flipkart, Amazon, SRS Logistics and ...

The Internet has revolutionized the way shoppers interact with brands and retailers. We browse, shop, compare product features and pricing — and we’re buying more online every year. Naturally, brands ...

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Consumer demand for convenience and restaurateur demand for low-cost marketing should underpin long-term growth ...